Persuasive techniques

I think the breakfast cereal is aimed at kids and parents. The package has lots of bright colours and bold letter which attracts the audiences' attention. There are noun groups like "yummy, crunchy energy bites" and this persuasive language makes it sound like it would taste good and give you lots of energy. There were facts like "30% of your protein needs" and this makes the audience think that the cereal will be healthy for you. I think that this fact would be aimed at parents.